Priority Technology Holdings Stock Analysis

PRTH Stock  USD 5.73  0.07  1.24%   
Below is the normalized historical share price chart for Priority Technology Holdings extending back to December 06, 2016. This chart has been adjusted for all splits and dividends and is plotted against all major global economic recessions. As of today, the current price of Priority Technology stands at 5.73, as last reported on the 4th of March, with the highest price reaching 5.73 and the lowest price hitting 5.66 during the day.
IPO Date
6th of December 2016
200 Day MA
6.809
50 Day MA
5.6486
Beta
1.473
 
Covid
 
Interest Hikes
Priority Technology has over 930.39 Million in debt which may indicate that it relies heavily on debt financing. As of now, Priority Technology's Debt To Assets are decreasing as compared to previous years. The Priority Technology's current Debt Ratio is estimated to increase to 0.63, while Short Term Debt is projected to decrease to under 6.1 M. With a high degree of financial leverage come high-interest payments, which usually reduce Priority Technology's Earnings Per Share (EPS).

Asset vs Debt

Equity vs Debt

Priority Technology's liquidity is one of the most fundamental aspects of both its future profitability and its ability to meet different types of ongoing financial obligations. Priority Technology's cash, liquid assets, total liabilities, and shareholder equity can be utilized to evaluate how much leverage the Company is using to sustain its current operations. For traders, higher-leverage indicators usually imply a higher risk to shareholders. In addition, it helps Priority Stock's retail investors understand whether an upcoming fall or rise in the market will negatively affect Priority Technology's stakeholders.
For many companies, including Priority Technology, marketable securities, inventories, and receivables are the most common assets that could be converted to cash. However, for Priority Technology Holdings, the most critical issue when managing liquidity is ensuring that current assets are properly aligned with current liabilities. If they are not, Priority Technology's management will need to obtain alternative financing to ensure there are always enough cash equivalents on the balance sheet to meet obligations.
Enterprise Value Ebitda
7.2803
Price Sales
0.4967
Shares Float
28.7 M
Wall Street Target Price
10.2
Earnings Share
0.53
As of now, Priority Technology's Liabilities And Stockholders Equity is increasing as compared to previous years. The Priority Technology's current Preferred Stock And Other Adjustments is estimated to increase to about 44.5 M, while Total Stockholder Equity is forecasted to increase to (182.3 M). . As of now, Priority Technology's Price Cash Flow Ratio is increasing as compared to previous years.
Priority Technology Holdings is undervalued with Real Value of 6.8 and Target Price of 10.2. The main objective of Priority Technology stock analysis is to determine its intrinsic value, which is an estimate of what Priority Technology Holdings is worth, separate from its market price. There are two main types of Priority Technology's stock analysis: fundamental analysis and technical analysis.
The Priority Technology stock is traded in the USA on NASDAQ Exchange, with the market opening at 09:30:00 and closing at 16:00:00 every Mon,Tue,Wed,Thu,Fri except for officially observed holidays in the USA. Here, you can get updates on important government artifacts, including earning estimates, SEC corporate filings, announcements, and Priority Technology's ongoing operational relationships across important fundamental and technical indicators.
Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Priority Technology Holdings. Also, note that the market value of any company could be closely tied with the direction of predictive economic indicators such as signals in population.

Priority Stock Analysis Notes

About 65.0% of the company outstanding shares are owned by corporate insiders. The company had not issued any dividends in recent years. Priority Technology Holdings, Inc. operates as a payment technology company in the United States. Priority Technology Holdings, Inc. was founded in 2005 and is headquartered in Alpharetta, Georgia. Priority Techno operates under SoftwareInfrastructure classification in the United States and is traded on NASDAQ Exchange. It employs 783 people. To find out more about Priority Technology Holdings contact the company at 404 952 2107 or learn more at https://prioritycommerce.com.

Priority Technology Investment Alerts

Priority Technology generated a negative expected return over the last 90 days
About 65.0% of the company outstanding shares are owned by corporate insiders
Latest headline from MacroaxisInsider: Disposition of 20513 shares by Sean Kiewiet of Priority Technology subject to Rule 16b-3

Priority Largest EPS Surprises

Earnings surprises can significantly impact Priority Technology's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2024-05-09
2024-03-31-0.09-0.1-0.0111 
2021-08-09
2021-06-30-0.01-0.02-0.01100 
2024-03-12
2023-12-31-0.1-0.12-0.0220 
View All Earnings Estimates

Priority Technology Environmental, Social, and Governance (ESG) Scores

Priority Technology's ESG score is a quantitative measure that evaluates Priority Technology's performance and commitment regarding environmental, social, and governance (ESG) factors. These scores are becoming increasingly crucial in investment decision-making processes, providing insights into non-financial aspects of Priority Technology's operations that may have significant financial implications and affect Priority Technology's stock price as well as guide investors towards more socially responsible investments.

Priority Stock Institutional Investors

Shares
Rebalance Llc2025-12-31
404.1 K
Beartown Capital Management, Llc2025-12-31
400 K
Dimensional Fund Advisors, Inc.2025-12-31
396.9 K
Morgan Stanley - Brokerage Accounts2025-09-30
355.5 K
The Goldman Sachs Group Inc2025-09-30
346.4 K
Bank Of America Corp2025-09-30
308.3 K
Boothbay Fund Management, Llc2025-12-31
297.1 K
Atom Investors Lp2025-12-31
293.3 K
Northern Trust Corp2025-09-30
237.4 K
Cresset Asset Management, Llc2025-12-31
M
Blackrock Inc2025-09-30
2.1 M
Note, although Priority Technology's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Priority Market Capitalization

The company currently falls under 'Small-Cap' category with a current market capitalization of 463.39 M.

Priority Profitablity

The company has Profit Margin (PM) of 0.06 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.16 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.16.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.02  0.02 
Return On Capital Employed 0.15  0.16 
Return On Assets 0.01  0.01 
Return On Equity(0.13)(0.12)

Management Efficiency

Priority Technology has return on total asset (ROA) of 0.0463 % which means that it generated a profit of $0.0463 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.5639 %, meaning that it created $0.5639 on every $100 dollars invested by stockholders. Priority Technology's management efficiency ratios could be used to measure how well Priority Technology manages its routine affairs as well as how well it operates its assets and liabilities. As of now, Priority Technology's Return On Tangible Assets are increasing as compared to previous years. The Priority Technology's current Return On Capital Employed is estimated to increase to 0.16, while Return On Equity is forecasted to increase to (0.12). As of now, Priority Technology's Other Current Assets are increasing as compared to previous years. The Priority Technology's current Return On Tangible Assets is estimated to increase to 0.02, while Non Current Assets Total are projected to decrease to under 439.1 M.
Last ReportedProjected for Next Year
Book Value Per Share(2.43)(2.31)
Tangible Book Value Per Share(11.53)(10.95)
Enterprise Value Over EBITDA 8.73  9.17 
Price Book Value Ratio(6.32)(6.00)
Enterprise Value Multiple 8.73  9.17 
Price Fair Value(6.32)(6.00)
Enterprise Value27.1 M48.9 M
Understanding the operational decisions made by Priority Technology management offers insights into its financial robustness. This evaluation is crucial for assessing the stock's investment potential.
Operating Margin
0.1626
Profit Margin
0.0578
Beta
1.473
Return On Assets
0.0463
Return On Equity
0.5639

Technical Drivers

As of the 4th of March, Priority Technology holds the Risk Adjusted Performance of 0.0132, coefficient of variation of 11067.88, and Semi Deviation of 1.97. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Priority Technology, as well as the relationship between them.

Priority Technology Price Movement Analysis

The output start index for this execution was two with a total number of output elements of fifty-nine. The Double Exponential Moving Average indicator was developed by Patrick Mulloy. It consists of a single exponential moving average and a double exponential moving average. This indicator is more responsive to Priority Technology changes than the simple moving average.

Priority Technology Insider Trading Activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Priority Technology insiders, such as employees or executives, is commonly permitted as long as it does not rely on Priority Technology's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Priority Technology insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
 
Sean Kiewiet over a week ago
Disposition of 20513 shares by Sean Kiewiet of Priority Technology subject to Rule 16b-3
 
Davis Marietta over two weeks ago
Acquisition by Davis Marietta of 9747 shares of Priority Technology subject to Rule 16b-3
 
Favilla Christina M over two weeks ago
Disposition of 697 shares by Favilla Christina M of Priority Technology at 6.87 subject to Rule 16b-3
 
Ranjana Ram over three weeks ago
Acquisition by Ranjana Ram of 77320 shares of Priority Technology subject to Rule 16b-3
 
Davis Marietta over a month ago
Acquisition by Davis Marietta of 2437 shares of Priority Technology subject to Rule 16b-3
 
Rajiv Kumar over a month ago
Disposition of 8333 shares by Rajiv Kumar of Priority Technology subject to Rule 16b-3
 
Sean Kiewiet over two months ago
Disposition of 4300 shares by Sean Kiewiet of Priority Technology at 5.3 subject to Rule 16b-3
 
Passilla Michael over two months ago
Disposition of 2437 shares by Passilla Michael of Priority Technology subject to Rule 16b-3
 
Davis Marietta over six months ago
Disposition of 9433 shares by Davis Marietta of Priority Technology at 7.22 subject to Rule 16b-3
 
Crisafulli Marc A over six months ago
Disposition of 7988 shares by Crisafulli Marc A of Priority Technology subject to Rule 16b-3
 
Passilla Michael over six months ago
Disposition of 2436 shares by Passilla Michael of Priority Technology subject to Rule 16b-3
 
Favilla Christina M over six months ago
Acquisition by Favilla Christina M of 2436 shares of Priority Technology subject to Rule 16b-3

Priority Technology Outstanding Bonds

Priority Technology issues bonds to finance its operations. Corporate bonds make up one of the largest components of the U.S. bond market, which is considered the world's largest securities market. Priority Technology uses the proceeds from bond sales for a wide variety of purposes, including financing ongoing mergers and acquisitions, buying new equipment, investing in research and development, buying back their own stock, paying dividends to shareholders, and even refinancing existing debt. Most Priority bonds can be classified according to their maturity, which is the date when Priority Technology Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Priority Technology Predictive Daily Indicators

Priority Technology intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Priority Technology stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Priority Technology Corporate Filings

F4
20th of February 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
F4
9th of February 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
29th of January 2026
Other Reports
ViewVerify
F4
7th of January 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
F4
5th of January 2026
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
F3
18th of December 2025
An amendment to the original Schedule 13D filing
ViewVerify
F4
17th of December 2025
The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities
ViewVerify
8K
8th of December 2025
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify

Priority Technology Forecast Models

Priority Technology's time-series forecasting models are one of many Priority Technology's stock analysis techniques aimed at predicting future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Priority Technology's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Priority Technology Bond Ratings

Priority Technology Holdings financial ratings play a critical role in determining how much Priority Technology have to pay to access credit markets, i.e., the amount of interest on their issued debt. The threshold between investment-grade and speculative-grade ratings has important market implications for Priority Technology's borrowing costs.
Piotroski F Score
6
HealthyView
Beneish M Score
(2.64)
Unlikely ManipulatorView

Priority Technology Debt to Cash Allocation

As Priority Technology Holdings follows its natural business cycle, the capital allocation decisions will not magically go away. Priority Technology's decision-makers have to determine if most of the cash flows will be poured back into or reinvested in the business, reserved for other projects beyond operational needs, or paid back to stakeholders and investors.
Priority Technology Holdings currently holds 930.39 M in liabilities with Debt to Equity (D/E) ratio of 4.35, indicating the company may have difficulties to generate enough cash to satisfy its financial obligations. Priority Technology has a current ratio of 1.02, suggesting that it may have difficulties to pay its financial obligations when due. Note, when we think about Priority Technology's use of debt, we should always consider it together with its cash and equity.

Priority Technology Total Assets Over Time

Priority Technology Assets Financed by Debt

The debt-to-assets ratio shows the degree to which Priority Technology uses debt to finance its assets. It includes both long-term and short-term borrowings maturing within one year. It also includes both tangible and intangible assets, such as goodwill.

Priority Technology Debt Ratio

    
  63.0   
It feels like under 37% of Priority Technology's assets are financed be debt. Typically, companies with high debt-to-asset ratios are said to be highly leveraged. The higher the ratio, the greater risk will be associated with the Priority Technology's operation. In addition, a high debt-to-assets ratio may indicate a low borrowing capacity of Priority Technology, which in turn will lower the firm's financial flexibility.

Priority Technology Corporate Bonds Issued

Most Priority bonds can be classified according to their maturity, which is the date when Priority Technology Holdings has to pay back the principal to investors. Maturities can be short-term, medium-term, or long-term (more than ten years). Longer-term bonds usually offer higher interest rates but may entail additional risks.

Priority Short Long Term Debt Total

Short Long Term Debt Total

1.12 Billion

As of now, Priority Technology's Short and Long Term Debt Total is increasing as compared to previous years.

About Priority Stock Analysis

Stock analysis is the technique used by a trader or investor to examine and evaluate how Priority Technology prices is reacting to, or reflecting on a current market direction and economic conditions. It can be used to make informed decisions about market timing, and when buying or selling Priority shares will generate the highest return on investment. We also built our stock analysis module to help investors to gain an insight into the world economy as a whole, the stock market, thematic ideas. a specific sector, or an individual Stock such as Priority Technology. By using and applying Priority Stock analysis, traders can create a robust methodology for identifying Priority entry and exit points for their positions.
Last ReportedProjected for Next Year
Pretax Profit Margin 0.04  0.04 
Operating Profit Margin 0.15  0.14 
Net Profit Margin 0.02  0.03 
Gross Profit Margin 0.34  0.24 

Current Priority Analysis - Recommendations

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Priority analyst recommendations are determined by taking all analyst recommendations and averaging them as Strong Buy, Buy, Hold, Strong Sell or Sell. There is no one specific way to measure analysis performance other than comparing it to the past results via a very sophisticated attribution analysis. Priority analyst consensus and target price projections should be used in combination with other traditional techniques such as stock price forecasting, technical analysis, earnings estimate, and various momentum models.
Target PriceConsensus# of Analysts
10.2Strong Buy5Odds
Priority Technology Holdings current and past analyst recommendations published by a number of research institutions as well as average analyst consensus.
Most Priority analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to helps potential investors understand Priority stock's fair price compared to its market value. Analysts arrive at stock ratings after researching public financial statements of Priority Technology, talking to its executives and customers, or listening to Priority conference calls.
Priority Analyst Advice Details

Priority Stock Analysis Indicators

Priority Technology Holdings stock analysis indicators help investors evaluate how Priority Technology stock reacts to ongoing and evolving market conditions. The investors can use it to make informed decisions about market timing and determine when trading Priority Technology shares will generate the highest return on investment. By understating and applying Priority Technology stock analysis, traders can identify Priority Technology position entry and exit signals to maximize returns.
Begin Period Cash Flow796.2 M
Long Term Debt920.9 M
Common Stock Shares Outstanding78 M
Total Stockholder Equity-166.8 M
Total Cashflows From Investing Activities-35.5 M
Tax Provision13.3 M
Quarterly Earnings Growth Y O Y3.857
Property Plant And Equipment Net52.5 M
Cash And Short Term Investments58.6 M
Cash58.6 M
Accounts Payable14.6 M
Net Debt871.8 M
50 Day M A5.6486
Total Current Liabilities1.1 B
Other Operating Expenses746.3 M
Non Current Assets Total721.8 M
Forward Price Earnings6.2073
Non Currrent Assets Other27.6 M
Stock Based Compensation6.1 M

Complementary Tools for Priority Stock analysis

When running Priority Technology's price analysis, check to measure Priority Technology's market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Priority Technology is operating at the current time. Most of Priority Technology's value examination focuses on studying past and present price action to predict the probability of Priority Technology's future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Priority Technology's price. Additionally, you may evaluate how the addition of Priority Technology to your portfolios can decrease your overall portfolio volatility.
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